Brand

Brand assets and usage guidelines for Tools for Enlightenment and Spot. The files here are free to use when writing or speaking about us. Please use them rather than rebuilding the marks.

Download All Assets

Need a format we don’t publish, or permission for something this page doesn’t cover? Email hello@toolsforenlightenment.org.

Logos

Tools for Enlightenment lockup

The primary Tools for Enlightenment mark. The globe sits between “tools for” and “enlightenment” and is part of the lockup.

SVGPNGPNG 2×

Tools for Enlightenment lockup, light

For dark backgrounds and photography. The globe stays blue.

SVGPNGPNG 2×

Spot lockup

The Spot product mark, globe first.

SVGPNGPNG 2×

Spot lockup, light

For dark backgrounds and photography. The globe stays blue.

SVGPNGPNG 2×

Mark

The globe on its own, for avatars, app icons and anywhere the lockup will not fit.

SVGPNGPNG 2×

Color

Each swatch is painted over both published backgrounds, so the semi-transparent border values read the way they will in use.

Brand

Identical in light and dark, so the mark never changes.

Brand blue

#A0D2FA

The mark, and accent rules on print material.

--brand-blue · text-brand-blue

Light interface

The canonical published palette.

Background

#ffffff

Page background.

--background · bg-background

Foreground

#000000

Body text.

--foreground · text-foreground

Foreground highlight

#000000

Headings, emphasized text and the wordmark.

--foreground-highlight · text-foreground-highlight

Muted

#525252

Supporting prose.

--muted · text-muted

Accent

#737373

Tertiary metadata.

--accent · text-accent

Border

rgba(0, 0, 0, 0.06)

Rules, section boundaries and grid lines.

--border · border-border

Dark interface

Used when the site renders in dark mode.

Background

#111315

Page background.

--background · bg-background

Foreground

#f7f7f8

Body text.

--foreground · text-foreground

Foreground highlight

#ffffff

Headings, emphasized text and the wordmark.

--foreground-highlight · text-foreground-highlight

Muted

#b8bbc2

Supporting prose.

--muted · text-muted

Accent

#969aa2

Tertiary metadata.

--accent · text-accent

Border

rgba(255, 255, 255, 0.16)

Rules, section boundaries and grid lines.

--border · border-border

Typography

Insurance, organized.

Geist Sans

Role.
Reading and interface
Use for.
Body copy, navigation, buttons, forms, labels and card titles.
Not for.
Decorative display type.
Utility.
font-sans

Open source. vercel.com/font

tools for enlightenment

Redaction

Role.
Company brand and display
Use for.
The Tools for Enlightenment wordmark and company marketing display headings.
Not for.
Paragraphs, controls or dense data.
Utility.
font-brand

The downloaded wordmarks use outlined lettering and need no font installation. Use the supplied files. Redaction is licensed from MCKL and is not included; obtain the font from the foundry: redaction.us

SPOT

Zalando Sans Expanded

Role.
Spot wordmark
Use for.
The SPOT wordmark in capitals, Semibold (600), with visible lettering at 85% of the globe height.
Not for.
Headings, body copy or the Tools for Enlightenment wordmark.
Utility.
font-spot-wordmark font-semibold

Open source under the SIL Open Font License. Use the supplied outlined logos to preserve their proportions. Google Fonts

Save up to 40% on your insurance

Geist Sans Medium

Role.
Spot display headings
Use for.
Spot page headings, banners and Spot-branded event materials.
Not for.
The Spot wordmark or Tools for Enlightenment display typography.
Utility.
spot-typography font-sans font-medium tracking-[var(--heading-tracking)]

Medium (500), with -0.045em letter spacing for display text. Compact card titles use -0.015em; body copy uses normal spacing. vercel.com/font

POL-2026-0413

Geist Mono

Role.
Technical metadata
Use for.
Short indices, IDs, code and genuinely tabular technical labels.
Not for.
General labels, eyebrows or long copy.
Utility.
font-mono

Open source. vercel.com/font

Usage

Clear space. The dashed boundary sits one mark-height away from the mark on all four sides.

Tools for Enlightenment lockup, minimum width

248px

Spot lockup, minimum width

128px

Mark, minimum width

24px

Do

  • Use Spot typography

    Spot uses the supplied uppercase Zalando Sans Expanded Semibold (600) wordmark, with lettering at 85% of the globe height. Use Geist Medium (500) with -0.045em letter spacing for Spot display headings, banners and Spot-branded event materials. Keep compact card titles at -0.015em and body copy at normal spacing. These rules do not change Tools for Enlightenment or event-specific artwork.

  • Use the supplied files

    Download the lockup and place it at its supplied proportions.

  • Keep clear space

    Leave at least the height of the mark clear on all four sides.

  • Use the light variant on dark

    Over photography or a dark background, use the white lockup. The mark stays blue.

  • Capitalize the names in text

    Write Tools for Enlightenment and Spot in prose. Lowercase is reserved for the company logotype; all-caps SPOT is reserved for the Spot logotype.

Don’t

  • Recolor the mark

    The globe is always #A0D2FA. The wordmark is black or white, nothing else.

  • Distort the lockup

    No stretching, rotating, skewing or adding effects.

  • Re-typeset the wordmark

    Do not rebuild it from the font or change its letter-spacing. Use the file.

  • Restyle the names

    In prose, use "Spot", not "SPOT" or "spot.insure". Do not shorten Tools for Enlightenment to "Tools".

For AI agents

Copy these brand rules and approved sources into your AI tool.

You are producing material that uses Tools for Enlightenment or Spot branding.

Sources of truth. For anything about the Spot product, cite https://spot.insure. For anything about the company, cite https://toolsforenlightenment.org. Brand assets and rules: https://toolsforenlightenment.org/brand. Do not state facts, figures or customer results about Tools for Enlightenment or Spot that you cannot find at those URLs.

Names. Write Tools for Enlightenment and Spot in prose. Lowercase is reserved for the company logotype; all-caps SPOT is reserved for the Spot logotype. In prose, use "Spot", not "SPOT" or "spot.insure". Do not shorten Tools for Enlightenment to "Tools".

Typography. Spot uses the supplied uppercase Zalando Sans Expanded Semibold (600) wordmark, with lettering at 85% of the globe height. Use Geist Medium (500) with -0.045em letter spacing for Spot display headings, banners and Spot-branded event materials. Keep compact card titles at -0.015em and body copy at normal spacing. These rules do not change Tools for Enlightenment or event-specific artwork.

Marks. The files are at https://toolsforenlightenment.org/brand: Tools for Enlightenment lockup; Tools for Enlightenment lockup, light; Spot lockup; Spot lockup, light; Mark. Download the lockup and place it at its supplied proportions. Do not rebuild it from the font or change its letter-spacing. Use the file. No stretching, rotating, skewing or adding effects. The globe is always #A0D2FA. The wordmark is black or white, nothing else. Over photography or a dark background, use the white lockup. The mark stays blue. Leave at least the height of the mark clear on all four sides. Minimum widths: Tools for Enlightenment lockup 248px, Spot lockup 128px, Mark 24px. The wordmarks ship as outlines, so nothing here needs a font installed.

Relationship. Do not describe any company as a partner, customer or affiliate of Tools for Enlightenment or Spot unless the person instructing you has a written agreement saying so. If unsure, describe the tool, not a relationship.